The State of Retail and E-Commerce Report: H2 2023

Morning Consult Research Intelligence data featured in this report draws from monthly surveys conducted from October 2021 to June 2023 among roughly 2,200 U.S. adults per month. The report also includes data  from various surveys fielded throughout 2022 and 2023 among representative samples of around 2,200 U.S. adults each.

Additionally, surveys were conducted June 9-16, 2023, among 13,009 total adults across Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, South Korea, Spain, Thailand and the United Kingdom.

All survey interviews were conducted online, and the  data were weighted to approximate populations of adults based on age, gender, race, educational attainment, region, gender by age and race by educational attainment. Top-line results from the surveys have a margin of error of +/-2 percentage points.

Morning Consult brand and audience data comes from Morning Consult Intelligence. The platform helps you understand your audience, brand, competitors and market in a way traditional helps you understand your brand, competitors and market in a way traditional research companies can’t. Learn more here.

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