Media and Entertainment Industry Report

Entertainment companies should be optimistic for 2024: The once-in-a-generation strikes are in the rear view, inflation is predicted to fall, and annual global ad spending could top last year’s total.

But capitalizing on all this requires monetizing intellectual property in new ways. For example, experiential activations may become more lucrative if entertainment spending continues to shift toward out-of-home activities. Succeeding in 2024 will require media companies to work with those they’ve previously shunned for new distribution opportunities.

Morning Consult’s semiannual State of Media & Entertainment report tracks evolving industry trends. Based on monthly surveys conducted since July 2022, this report provides actionable insights on trends that will affect any consumer-facing media business.

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